Professor M.K. Yahaya


I [a] Name: Mohammed Kuta Yahaya

[b] Date of Birth: 20 October, 1962

[c] Department: Agricultural Extension & Rural Development

[d] Faculty: Agriculture and Forestry


II [a] First Academic Appointment: 1995-Assistant Lecturer

[b] Present Position [with date]: Professor- 1 October 2008

[c] Date of Last Promotion: 1 October 2008

[d] Date Last Considered: N/A


III. University Education (with dates):

    University of Calabar, Calabar 1989- 1991

University of Ibadan, Ibadan 1991- 1992

University of Ibadan, Ibadan 1992 – 1995


IV Academic Qualifications: (with Dates and Granting Bodies)

Qualification Obtained University Attended Date
B. Sc Hons Agric

Science Education

University of Calabar 1991
M. Sc Agricultural

Extension

University of Ibadan 1992
Ph. D Agricultural

Extension

University of Ibadan 1995


V. Scholarships, Fellowships and Prizes in respect of Undergraduate and Postgraduate work only:

Awarded ZARD Scholarship for Excellence in Agriculture,

University of Ibadan 1992/93 Session

Awarded CODESRIA Laureate by the Council for the

Development of Social Research in Africa, Dakar-Senegal December 1993

 

VI. Teaching Experience at University Level Undergraduate Teaching:

 

Course No. Course Title Units Academic Session

HES 210 Home Economics 3 1994/95 to date

ADD 280 Agric. Ext. Education 3 1995/96 to date (Service course to Adult Education)

AES 310 Agric. Extension Education 3 1994/95 to date

AES 410 Community Agric. Extension 2 1994/95 to date

AES 515 Practice in Extension: Methods and Audio Visual Aids 3 1994/95-1995/96

AES 514 Rural Youths Extension Programme 3 1994/95to 2000/2001

AES 513 Extension Communication Systems and Methods 2 2001/2002 to date

(ii) Postgraduate Teaching:

AES 711 Extension Teaching and Development Communication 3 1995/96 to date Co - taught

(iii) Project Supervision

B.Sc. = 44 M.Sc.= 34 Ph. D = 4 (three completed, one 45% near completion)

 

(iv) Other Departmental/Faculty Responsibilities

    Post-Graduate coordinator- 2005/006 session
    Post-Graduate Co-ordinator-1995/96, 2005/06


    Member, 50th Anniversary Celebration Committee - 1998

    Member, Departmental Postgraduate Committee- 1996 to 2006
    Member, Publication Committee – 2001/2002


    Departmental Representative in the Faculty Computer Committee 1999 – 2002

    Member Fund Raising Committee of the Sixth Annual Conference Agricultural Extension Society of Nigeria (AESON) hosted by the department Secretary, Local Organising Committee 12th Annual Congress of the Nigerian Rural Sociological Association (NRSA), hosted by the department. Departmental Representative in the Practical Year Training
    Pro

Committee – 2001/2002Departmental Representative in the Faculty Computer Committee 1999 – 2002Member Fund Rais

  1.  

      3. Yahaya, M.K.(2005) “Mainstreaming Entertainment – Education for Agricultural Extension work” pp 234-244, in S.F. Adedoyin (ed) Agricultural Extension in Nigeria, Ilorin, AESON John Archers (100%).

      4. Yahaya, M.K.(2005) “Land, Agriculture, Conflict Nexus: Lessons from Zimbabwe” pp279-287, in I.O. Albert (ed), Perspectives on Peace and Conflict in Africa Essays in Honour of General (Dr) Abdulsalami A. Abubakar, Ibadan, John Archers . (100%)

      5 Yahaya, M. K. (ed) (2008) Communication for Social Change in Developing Countries. Kraft Books Limited, Ibadan 280p. ISBN 978-978-49098-6-0 (100%).

      (c) Articles that have already appeared in Refereed Conference Proceedings

      6. Yahaya, M.K. and Olowu, T. A. (1995): Rural Development – oriented Information Content in Nigerian Newspapers: Strategies for Effective Research- Farmers Linkage pp 66-75 in Olowu, T.A. (ed), Issues and Perspectives in Technology Transfer for Food Security in the Present and Future. Proceedings of the Second Conference of Agricultural Extension Society of Nigeria, Ilorin, AESON, [75%]

      7. Yahaya, M.K and Olajide, B.R. (2000): Effectiveness of Contact Farmer Strategy in Oyo State ADP: Administrative Lessons for Innovation Delivery pp247-253 in Olowu, T. A. (ed), Agricultural Extension and Poverty Alleviation, Proceedings of Sixth Annual Conference of Agricultural Extension Society of Nigeria, [50%]

      8. Yahaya, M.K.(2000): Prospects of Int

    • egrated Multi- media Communication Model in Mobilising Farmers for the Adoption of Sustainable Poverty alleviation Programmes in Nigeria pp 162-176 in Olowu, T. A. (ed), Agricultural Extension and Poverty Alleviation, Proceedings of Sixth Annual Conference of Agricultural Extension Society of Nigeria.(100%).

      9. Yahaya, M.K. (2001): Media Use Pattern of Women Farmers in Northern Nigeria:

      Imperatives for Sustainable and Gender Sensitive Extension Delivery. African Crop Science

      Society Conference Proceedings, 5, .747-754. –Uganda (100%).0. Yahaya, M.K. and B. Hassan (2001): Socio-economic Impact of South Chad Irrigation Project (SCIP) on Farmers in Borno State, Nigeria. African Crop Science Society Conference Proceedings, 5, 781-786- Uganda [50%]

       

       

      11. Yahaya, M.K. (2002) “Visual and entertainment Media Support for HIV/AIDS Prevention in Nigeria” Proceedings of XIV International AIDS Conference 2002 Barcelona, Spain July 7-12 2002: Monduzzi Editore (Eds) CD-ROM- C708L6236 pp 243- 249. – (Spain) (100%).

      12. Yahaya, M. K and Olajide, B.R. (2004) “Effects of Folk Music and Community Outreach Drama Performances on HIV and AIDS Awareness in Niger State of Nigeria” Proceedings of the Fourth International Conference on Entertainment – Education held at the Somerset Lodge, Cape Town, South Africa between September 26th-30th, 2004. Society for Edutainment Education in Africa. pp 106- 22 www.e4.org – (South Africa) [75%]

      13. Yahaya, M. K. (2006) “Pro – Social Lessons from “Oh Father, Oh Daughter”: A Nigerian Television Authority Super Story Serial” Proceedings of the First World Congress on Communication for Development held at the Headquarters of the Food and Agricultural Organization (FAO), Rome, Italy between October 25- 27, 2006. Paper 628_1227_22304 of the WCCD edited e-database. Update www.devcomm.com- (Italy)(100%).

      14. Yahaya, M. K. (2006) “The Influence of Parent-Child Communication Pattern in Risky Behaviour Reduction among Vulnerable Groups in Nigeria” Proceedings of the First World Congress on Communication for Development held at the Headquarters of the Food and Agricultural Organization (FAO), Rome, Italy between October 25-27, 2006. Paper 628_129_15343 of the WCCD edited e-database. Update www.devcomm.com-(Italy) (100%).

      15. Olowu, T.A. and Yahaya, M.K (1993): Nigerian Journalists Attitude towards Coverage of Rural Development News. Nigerian Journal of Rural Extension and Development, 1, Nos. 2 & 3, 39- 48, Nigeria [50%]

      16. Olowu, T. A. and Yahaya, M. K. (1997): Attitude of Media Practitioners towards Women Farmers Participation in Media Programme Production in North Central Nigeria. Journal of Agricultural Extension, 1, 58- 65, Nigeria [60%]

      17. Olowu, T. A. and Yahaya, M. K. (1998): Determination of Agricultural Information needs of Women farmers: A Case Study of North – Central Nigeria. Journal of Extension Systems, 14, No 1, 39-54.-India [60%]

      18. Oladele, O. I., Okoruwa, V. A., Yahaya, M. K. and Adegboye, R. O. (2000): Socio- economic Characteristics of Enclave Dwellers and their Implications for Biodiversity Conservation in Ogun State, Nigeria. Ghana Journal of Forestry, 9, 35-38 Ghana [25%]

      19. Yahaya, M.K. (2001): Integrated Multimedia Strategy for Development Support Communication: Lessons from Nigeria. Journal of Development Communication, 2, No.53-72. Malaysia. (100%).

      20. Yahaya, M.K. and Omokhaye, S.B.(2001) Cocoa farmers’ perceived influence of communication channels on utilisation of improved cocoa seed technologies in Owan-East Local Government Area of Edo State . Moor Journal of Agricultural Research 2:199-207. [ (80 %] Nigeria.

      21. Yahaya, M.K. (2002): Analysis of Women’s Reproductive Health Situation in Bida Emirate of Niger State Nigeria. African Journal of Reproductive Health, 6, No.1,50-64. [Bonn, Germany& Benin Nigeria] (100%)

      28. Olajide, B.R and Yahaya, M.K (2004) ‘Electronic Media Practitioners’ Perception of Entertainment Education Format Utilization for Agricultural Information Dissemination in Nigeria’’ Moor Journal of Agricultural Research 5 (2), 162- 170 Nigeria. [50%]

      29. Yahaya, M. K. and Olajide B. R (2004) “Media and Extension Practitioners’ Assessment of Agricultural information Dissemination Channels in Southwest Nigeria”. Nigerian Journal of Rural Sociology 4, Nos. 1&2, 72-79 Nigeria. [50%]

      30. Yahaya, M.K. (2005): Development Communication and Social Engineering: Prospects for Sustainable Food Security in Nigeria. Ibadan Journal of Agricultural Research 1 No 1,48- 57 (100%)

      31. Yahaya, M. K. and Olajide B. R (2005) “Social and Economic Implications of Family Planning in Lagelu Local Government Area of Oyo State”. Nigerian Journal of Rural Sociology 5, Nos. 1&2, 123-129 Nigeria. [ 50%]

      32. Yahaya, M. K. and Olajide B. R (2005) “Perceived Efficacy of Indigenous Media in Agricultural Information Dissemination in Ihiala Local Government Area of Anambra State”. Nigerian Journal of Rural Sociology 5, Nos. 1&2, 130-136 Nigeria. [75%]

      33. Yahaya, M. K. (2005) “Development Communication and Social Engineering: Prospects for Sustainable Food Security in Nigeria” Ibadan Journal of Agricultural Research, 1, No. 1. 48-57 [100%]

      34. Nabinta R. T., Yahaya, M.K., and Olajide B. R. (2007): Socio- Economic Implications of Rural Energy Exploitation and Utilisation on Sustainable Development in Gombe State. Journal of Social Sciences, 15, No. 3. 205-211.- India [40%]

      35. Yahaya, M.K. ,Nabinta R. T. And Olajide B. R. (2007): Nutritional Status of Female Farmers on Agricultural Intensification in Selected Communities in Gombe State. Journal of Human Ecology, 22, No. 4. 285-289.- India [40%]

      36. Nabinta , R.T. S. Kushwaha, Yahaya, M.K., And Olajide B. R. (2007): Health Status of Female Farmers and Farmers’ Children: Empirical Evidences from Gombe State of Nigeria. Journal of Human Ecology, 22, No. 3. 205-210.- India [40%]

      37. Yahaya, M.K. and B. Aina (2007) “Communication and Social Change: Lessons from Cassava Technology Transfer in Nigeria” Journal of Agricultural Extension 10. 176-188.- Nigeria [70%]

      38. Oyedele, O. O. and Yahaya, M. K. (2007) “Technical Information Needs in Improved Citrus Production Techniques of Farmers in South Western Nigeria”. Journal of Agricultural Extension 10. 168-175.- Nigeria [50%]

      (f) Books, Chapters in Books and Articles already accepted for Publication : Nil

      (g)Technical report and/or monographs : Nil

      Papers since last promotion


    1. Paper read: Fourth International Conference on Entertainment – Education held at the Somerset Lodge, Cape Town, South Africa between September 26 and 30, 2004

      Effects of Folk Music and Community Outreach Drama Performances on HIV and AIDS Awareness in Niger State of Nigeria.

      2. Paper read :Pro – Social Lessons from “Oh Father, Oh Daughter”: A Nigerian Television Authority Super Story Serial and The Influence of Parent-Child Communication Pattern in Risky Behaviour Reduction among Vulnerable Groups in Nigeria. World Congress on Communication for Development held in Rome, Italy between October 25 and 27, 2006 

       

      Dr.M.K.Yahaya Ten Publications which best reflect my contributions to scholarship and research.

      •  
        1. Olowu, T. A. and Yahaya, M, K. (1993): Nigerian Journalists Attitude towards Coverage of Rural Development News. Nigerian Journal of Rural Extension and Development, 1, Nos. 2 and 3, 39 – 48.Olowu, T. A. and Yahaya, M. K. (1998): Determinants Of Agricultural Information Needs Of Women Farmers: A Case Study Of North-Central NigeriaJournal of Extension Systems, 14, No. 1, 39 – 54. 
          Yahaya, M.K. (2001): Integrated Multi media Strategy for Development Support Communication: Lessons from Nigeria.Journal of Development Communication, 2, No. 53-72. 
          •  
            1. Yahaya, M.K. (2002): Outreach Communication Strategy in Community Mobilisation for Reproductive Health Education In Niger State of Nigeria. Journal of Social Sciences 6. No 3. 189-196
            •  
              1. Yahaya, M.K. and Badiru, O.I (2002): Measuring the Impact on Farmers of Agricultural Radio and Television Programs in Southwest Nigeria. Journal of Applied Communication. 86 No 3, 24-36 

               

              1. Yahaya, M. K. (2003): Gender Considerations in Radio Option for Development Support Communication: Empirical Evidence from Northern Nigeria” in Soola, E. O. (ed) Communicating for Development Purposes Ibadan, Krafts Books Ltd, 100- 114
              1. Yahaya, M.K(2002): Development and Challenges of Bakolori Irrigation Projects in Sokoto State Nigeria: Nordic Journal of African Studies. 11 No 3, 411-430
              1. Yahaya, M.K. and Olajide B.R. (2003): Challenges of Entertainment – Education: Format Utilisation for Agricultural Information Dissemination in Nigeria.. Journal of International Communication. 9 No 1, 127- 142
              1. Yahaya, M.K.(2005): Land, Agriculture, Conflict Nexus: Lessons from Zimbabwe” in I.O. Albert (ed), Perspectives on Peace and Conflict in Africa: Essays in Honour of General (Dr) Abdulsalami A. Abubakar, Ibadan, John Archers, 279-287
              1. Yahaya, M. K. (2006) “Pro – Social Lessons from “Oh Father, Oh Daughter”: A Nigerian Television Authority Super Story Serial” Proceedings of the First World Bank World Congress on Communication Development held at the Headquarters of the Food and Agricultural Organization (FAO), Rome, Italy between October 25-27, 2006. Paper 628_1227_22304 of the WCCD DVD. Update www.devcomm.com- Italy.
              2. XII Research Focus

  2. VII. Honors and Academic Distinctions

     Awarded Salzburg Seminar Fellowship, Session 376: The Social and Economic Determinants of Public’s Health, Schloss Leopoldskron, Salzburg, Austria. 2000 Awarded Federal Government Sponsorship to 4th Entertainment – Education Conference in Cape Town South Africa- September 26-30 2004 Honoured for second best presentation at the 5th African Crop Science Society Conference, held between 21st – 26th October 2001 at Eko Le Meriden Hotel, Lagos, Nigeria.

    Honoured as one of the 2000 Outstanding Intellectuals of the 21st Century by the International Biographical Centre, Cambridge, England – 2001

    VIII Membership of Learned Societies:

    Member, Association for Communication Excellence in Agriculture, Natural Resources, Life and Human Sciences (ACE), Florida, U.S.A Member, Agricultural Extension Society of Nigeria (AESON) Member, Nigerian Rural Sociological Association
    Member, African Council for Communication Education (ACCE)Member, University Mission Research (UMR) Project

    (c)  Dissertation and Thesis

    1.  Journalists Attitude towards Rural Development News Coverage in Nigerian Newspapers, M.Sc. Project, University of Ibadan, Nigeria, December, 1992.

      2. Determination of Agricultural Information Needs and Media Use Pattern of Women Farmers in North Central Nigeria, Ph.D. Thesis, University of Ibadan, Nigeria. 1995

    X.

    XI. Major Conferences Attended and papers Read in the last 5 years

     

     


          • Development communication is my research focus. This thrust has anchored on the desire to ascertain factors and implications of key variables that enhance effective communication among stakeholders in the critical areas of development particularly, agriculture, livelihoods and health, social interactions/conflict/environment and understanding social change processes. Consequently, efforts have focused on investigating the perspectives of media practitioners as principal actors on one hand and efficacy of various channels from perspectives of the targets of change and visible changes in their attitudes, knowledge and practices. In an attempt to achieve pragmatic appreciation of the twin – pronged issues of strategy and effects, intervention initiatives were executed to attain the broad research goal of effecting social change using innovative approaches. This is evidenced in articles 1,5,6,7,8,15,16,17 and 30.

            Building on the Hypodermic Needle or Magic Bullet Theory of communication and principles of media effects as obtained in the postulations in the key components of the SMCRE model indicates that media practitioners as sources of information and mobiliastion for improved agricultural practices are not favourably predisposed to coverage of rural development news including agriculture given the media environment they operate. Hence, it is evidently clear that we are faced with scantiness of agricultural and rural development information in Nigeria media. In addition, the underestimation of gender roles in agriculture and development issues with attendant consequences on the lives of the rural population majority of whom are farmers are inevitably neglected by practitioners. Awakened by the enormous potentials of the mass media and strategies therein justified and amplified my quest for the articulation of innovative strategies at both theory and practice levels of development communication scholarship engagement. Hence, the emergence of the multimedia, outreach communication and Entertainment–Education as integrated communication strategies as minimum prerequisites needed for engendering effective community mobilization, rural development and social change. This is evidenced in articles 3.4,6,9,12,13,31, and 35.

            The contemporary society, especially in the developing world, has handful development challenges to tackle in its bid to create realistic and sustainable approaches that are integrated into development policies and practices of governance, inter-governmental relations, democratic ideals and human overall development. This therefore brings about imperativeness in research areas that are not only strategic to using development communication in simulating peoples’ needs and policy development and implementation but also has calculated mechanisms in establishing parameters for policy impacts and sustainability. This is evidenced in articles 23, 24 and 32. 

gramme( PYTP) 2002 /2003 Session
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